Yomi BlackMarketing is examined at senior secondary depth, three years of teaching examined in one diet. That is the sentence to hold onto, because the same subject examined by a different body at a different depth needs a different plan, and candidates who carry preparation across from one to the other lose marks they did not need to lose.
- Subject
- Marketing
- Examined by
- WAEC
- Format here
- A written examination with an objective paper, an essay paper, and a practical or alternative to practical where the subject has one
- Depth
- Senior secondary depth, three years of teaching examined in one diet
- What the grade does
- A credit, and credits are the unit almost every admission requirement is written in
- Papers
- Objective and essay.
- Required for
- Marketing, business administration, mass communication and entrepreneurship
How WAEC examines this subject
The format is a written examination with an objective paper, an essay paper, and a practical or alternative to practical where the subject has one, and it is marked by examiners against a published mark scheme, with method marks awarded for working and presentation marks for layout.
The grade sits on a certificate that does not expire and that you will show for the rest of your working life.
Where marks are lost in this subject
- Answering from advertising experience rather than the syllabus framework.
- Omitting the Nigerian application the question asks for.
- Treating the marketing mix as a list to recite.
Anchor every answer in the framework the syllabus names, then illustrate it with a Nigerian example.
Turning it into a plan
- Get the current syllabus from WAEC and check the year range on the cover.
- Write one line per topic area, with a box beside it.
- Work a past paper in this examination’s format, a written examination with an objective paper, and tag every question back to a line.
- Mark the lines your teaching has never covered. Those are the priority.
- Re-weight towards the component carrying the most marks. One diet a year for school candidates, so there is no second attempt inside the same admission cycle.
What a good grade here is worth
In this examination the grade is a credit, and credits are the unit almost every admission requirement is written in. Marketing is required for marketing, business administration, mass communication and entrepreneurship, and course requirements are checked subject by subject, so a strong overall result with a weak grade here is a disqualification for the course that names it rather than a near miss.
Marketing: common questions
How many papers are there?
Objective and essay.
What makes it hard?
Candidates arrive with intuitions about marketing from everyday life, and those intuitions are not what is being examined.
What is the most common way candidates lose marks?
Answering from advertising experience rather than the syllabus framework.
Where do I get the official syllabus?
From WAEC, on its own site, free. Check the year range on the cover before you use it.
Has the syllabus changed?
Syllabuses are revised on published cycles and old ones stay online after they expire. If the copy you are holding has no year range, you do not know what you are holding.
How do I turn it into revision?
One line per topic area with a box beside it, then tick the lines off against past papers rather than against your notes. The lines that stay blank are the finding.
Is Marketing compulsory?
No. It is a business subject, chosen as one of your electives, and you should choose it because a course you want names it.
What is it required for?
Marketing, business administration, mass communication and entrepreneurship.
What the subject covers
Use these topic areas as the frame for your own checklist, then verify the detail against the syllabus WAEC publishes itself, because depth and emphasis shift between curriculum cycles even when the headings do not.
- The marketing concept and its evolution.
- Market segmentation and consumer behaviour.
- The marketing mix, product, price, place and promotion.
- Channels of distribution.
- Advertising, sales promotion and personal selling.
- Market research.
- Marketing in the Nigerian context.
The paper structure, and how to weight your time
Objective and essay.
Split your preparation roughly in the proportion the components are weighted. Candidates habitually over-prepare the part they enjoy and meet the other part for the first time in the hall.
What makes it hard
Candidates arrive with intuitions about marketing from everyday life, and those intuitions are not what is being examined.
Set that against how this examination works. Three years of school teaching, which means your gaps are your school’s gaps, and finding them is the first job.
- WAEC Marketing: past questions
- WAEC Marketing: how to pass
- All WAEC subjects
- WAEC syllabus, all subjects
- WAEC grading and what counts as a credit
Sources
- The West African Examinations Council, Nigeria. Entry regulations for WASSCE. waecnigeria.org
- The West African Examinations Council, Nigeria. Registration and entry. waecnigeria.org
- The West African Examinations Council, Nigeria. Frequently Asked Questions. www.waecnigeria.org